Items where Author / Artist / Editor is "Hussain, Shahzeb"

Article

Hussain, Shahzeb, Pascaru, Olga, Priporas, Constantinos-Vasilios ORCID: https://orcid.org/0000-0003-1061-4279, Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023, Melewar, T. C. and Dennis, Charles ORCID: https://orcid.org/0000-0001-8793-4823 (2023) Examining the effects of celebrity negative publicity on attitude to, and reputation of brand and corporation, directly and based on moderating factors. European Business Review . ISSN 0955-534X [Article] (Published online first) (doi:10.1108/ebr-05-2022-0098)

Hussain, Shahzeb, Melewar, T. C., Priporas, Constantinos-Vasilios ORCID: https://orcid.org/0000-0003-1061-4279, Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023 and Yousef, Waleed (2021) Understanding celebrity trust and its effects on other credibility and image constructs: a qualitative approach. Corporate Reputation Review, 24 (4) . pp. 247-262. ISSN 1363-3589 [Article] (doi:10.1057/s41299-020-00107-z)

Hussain, Shahzeb, Melewar, T. C., Priporas, Constantinos-Vasilios ORCID: https://orcid.org/0000-0003-1061-4279 and Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023 (2020) Examining the effects of advertising credibility on brand credibility, corporate credibility and corporate image: a qualitative approach. Qualitative Market Research: An International Journal, 23 (4) . pp. 549-573. ISSN 1352-2752 [Article] (doi:10.1108/QMR-12-2017-0175)

Hussain, Shahzeb, Melewar, T. C., Priporas, Constantinos-Vasilios ORCID: https://orcid.org/0000-0003-1061-4279 and Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023 (2020) Examining the effects of celebrity trust on advertising credibility, brand credibility, and corporate credibility. Journal of Business Research, 109 . pp. 472-488. ISSN 0148-2963 [Article] (doi:10.1016/j.jbusres.2019.11.079)

Cuomo, Maria Teresa, Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023, Tortora, Debora, Hussain, Shahzeb and Melewar, T. C. (2019) Celebrity endorsement and the attitude towards luxury brands for a sustainable consumption. Sustainability, 11 (23) , 6791. ISSN 2071-1050 [Article] (doi:10.3390/su11236791)

Thesis

Hussain, Shahzeb (2018) Understanding the concept of trust within the context of celebrity endorsement and examining its effects on advertising credibility, brand credibility, corporate credibility, and corporate image: a study from the perspectives of consumers in United Kingdom. PhD thesis, Middlesex University. [Thesis]