Items where Author / Artist / Editor is "Harker, Michael J."

Article

Brennan, Ross, Stringfellow, L., Ennis, S. and Harker, Michael J. (2006) Mind the gap: the skills practitioners want and the ones that we teach. Marketing intelligence and planning, 24 (3) . pp. 245-256. ISSN 0263-4503 [Article] (doi:10.1108/02634500610665718)

Egan, John and Harker, Michael J. (2006) The past, present and future of relationship marketing. Journal of marketing management, 22 (1-2) . pp. 215-242. ISSN 0267-257X [Article] (doi:10.1362/026725706776022326)

Brennan, Ross and Harker, Michael J. (2003) E-marketing action: an action learning approach to teaching e-marketing. Marketing review, 3 (4) . pp. 419-431. ISSN 1469-347X [Article] (doi:10.1362/146934703771910053)

Book

Armstrong, Gary, Kotler, Philip, Harker, Michael J. and Brennan, Ross (2009) Marketing: an introduction. Pearson, Harlow. ISBN 9780273713951. [Book]

Egan, John and Harker, Michael J. (2005) Relationship marketing. Sage library in business and management . Sage, London. ISBN 1412908663. [Book]