Items where Author / Artist / Editor is "Gupta, Suraksha"

Article

Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023, Gupta, Suraksha, Patel, Parth, Batsakis, Georgios, Vaatanen, Juha and Czinkota, Michael (2023) The effect of home country characteristics on the internationalization of EMNEs: the moderating role of knowledge stock. International Business Review, 32 (2) , 101893. ISSN 0969-5931 [Article] (doi:10.1016/j.ibusrev.2021.101893)

Tourky, Marwa, Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023, Gupta, Suraksha and Shaalan, Ahmed (2021) Conceptualizing corporate identity in a dynamic environment. Qualitative Market Research: An International Journal, 24 (2) . pp. 113-142. ISSN 1352-2752 [Article] (doi:10.1108/QMR-01-2018-0003)

Ozdemir, Sena, Gupta, Suraksha, Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023, Wright, Len Tiu and Eng, Teck-Yong (2020) Corporate branding and value creation for initiating and managing relationships in B2B markets. Qualitative Market Research: An International Journal, 23 (2) . pp. 627-661. ISSN 1352-2752 [Article] (doi:10.1108/QMR-12-2017-0168)

Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023, Cuomo, Maria T., Foroudi, Mohammad M., Katsikeas, Constantine S. and Gupta, Suraksha (2020) Linking identity and heritage with image and a reputation for competition. Journal of Business Research, 113 . pp. 371-325. ISSN 0148-2963 [Article] (doi:10.1016/j.jbusres.2019.09.042)

Gupta, Suraksha, Gallear, David, Rudd, John and Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023 (2020) The impact of brand value on brand competitiveness. Journal of Business Research, 112 . pp. 210-222. ISSN 0148-2963 [Article] (doi:10.1016/j.jbusres.2020.02.033)

Hallier Willi, Christine, Nguyen, Bang, Melewar, T. C., Gupta, Suraksha and Yu, Xiaoyu (2019) Localization of computer-mediated communication and corporate impression on online communities. Internet Research, 29 (4) . pp. 940-969. ISSN 1066-2243 [Article] (doi:10.1108/intr-05-2016-0126)

Yu, Qionglei, Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023 and Gupta, Suraksha (2019) Far apart yet close: social media on acculturation among international students in the UK. Technological Forecasting and Social Change, 145 . pp. 493-502. ISSN 0040-1625 [Article] (doi:10.1016/j.techfore.2018.09.026)

Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023, Foroudi, Mohammad M., Nguyen, Bang and Gupta, Suraksha (2019) Conceptualizing and managing corporate logo: a qualitative study. Qualitative Market Research: An International Journal, 22 (3) . pp. 381-404. ISSN 1352-2752 [Article] (doi:10.1108/QMR-04-2017-0080)

Hafeez, Khalid, Alghatas, Fathalla M., Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023, Nguyen, Bang and Gupta, Suraksha (2019) Knowledge sharing by entrepreneurs in a virtual community of practice (VCoP). Information Technology & People, 32 (2) . pp. 405-429. ISSN 0959-3845 [Article] (doi:10.1108/itp-09-2016-0202)

Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023, Yu, Qionglei, Gupta, Suraksha and Foroudi, Mohammad M. (2019) Enhancing university brand image and reputation through customer value co-creation behaviour. Technological Forecasting and Social Change, 138 . pp. 218-227. ISSN 0040-1625 [Article] (doi:10.1016/j.techfore.2018.09.006)

Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023, Jin, Zhongqi ORCID: https://orcid.org/0000-0002-2881-2188, Gupta, Suraksha, Foroudi, Mohammad M. and Kitchen, Philip J. (2018) Perceptional components of brand equity: configuring the symmetrical and asymmetrical paths to brand loyalty and brand purchase intention. Journal of Business Research, 89 . pp. 462-474. ISSN 0148-2963 [Article] (doi:10.1016/j.jbusres.2018.01.031)

Hafeez, Khalid, Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023, Nguyen, Bang, Gupta, Suraksha and Alghatas, Fathalla (2018) How do entrepreneurs learn and engage in an online community-of-practice? A case study approach. Behaviour and Information Technology, 37 (7) . pp. 714-735. ISSN 0144-929X [Article] (doi:10.1080/0144929X.2018.1474255)

Gupta, Suraksha, Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023 and Yen, Dorothy (2018) Investigating relationship types for creating brand value for resellers. Industrial Marketing Management, 72 . pp. 37-47. ISSN 0019-8501 [Article] (doi:10.1016/j.indmarman.2018.03.012)

Gupta, Suraksha, Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023 and Yen, Dorothy (2018) Investigating relationship types for creating brand value for resellers. Industrial Marketing Management, 72 . pp. 37-47. ISSN 0019-8501 [Article] (doi:10.1016/j.indmarman.2018.03.012)

Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023, Gupta, Suraksha, Sivarajah, Uthayasankar and Broderick, Amanda (2018) Investigating the effects of smart technology on customer dynamics and customer experience. Computers in Human Behavior, 80 . pp. 271-282. ISSN 0747-5632 [Article] (doi:10.1016/j.chb.2017.11.014)

Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023, Gupta, Suraksha, Nazarian, Alireza and Duda, Marta (2017) Digital technology and marketing management capability: achieving growth in SMEs. Qualitative Market Research: An International Journal, 20 (2) . pp. 230-246. ISSN 1352-2752 [Article] (doi:10.1108/QMR-01-2017-0014)

Melewar, T. C., Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023, Gupta, Suraksha, Kitchen, Philip J. and Foroudi, Mohammad M. (2017) Integrating identity, strategy and communications for trust, loyalty and commitment. European Journal of Marketing, 51 (3) . pp. 572-604. ISSN 0309-0566 [Article] (doi:10.1108/EJM-08-2015-0616)

Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023, Melewar, T. C. and Gupta, Suraksha (2017) Corporate logo: history, definition, and components. International Studies of Management and Organization, 47 (2) . pp. 176-196. ISSN 0020-8825 [Article] (doi:10.1080/00208825.2017.1256166)

Gupta, Suraksha, Malhotra, Naresh K., Czinkota, Michael and Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023 (2016) Marketing innovation: a consequence of competitiveness. Journal of Business Research, 69 (12) . pp. 5671-5681. ISSN 0148-2963 [Article] (doi:10.1016/j.jbusres.2016.02.042)

Gupta, Suraksha, Malhotra, Naresh K, Czinkota, Michael and Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023 (2016) The local brand representative in reseller networks. Journal of Business Research, 69 (12) . pp. 5712-5723. ISSN 0148-2963 [Article] (doi:10.1016/j.jbusres.2016.01.046)

Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023, Jin, Zhongqi ORCID: https://orcid.org/0000-0002-2881-2188, Gupta, Suraksha, Melewar, T. C. and Foroudi, Mohammad M. (2016) Influence of innovation capability and customer experience on reputation and loyalty. Journal of Business Research, 69 (11) . pp. 4882-4889. ISSN 0148-2963 [Article] (doi:10.1016/j.jbusres.2016.04.047)

Nguyen, Bang, Yu, Xiaoyu, Melewar, T. C. and Gupta, Suraksha (2016) Critical brand innovation factors (CBIF): understanding innovation and market performance in the Chinese high-tech service industry. Journal of Business Research, 69 (7) . pp. 2471-2479. ISSN 0148-2963 [Article] (doi:10.1016/j.jbusres.2016.02.016)

Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023, Gupta, Suraksha, Kitchen, Philip, Foroudi, Mohammad M. and Nguyen, Bang (2016) A framework of place branding, place image, and place reputation: antecedents and moderators. Qualitative Market Research: An International Journal, 19 (2) . pp. 241-264. ISSN 1352-2752 [Article] (doi:10.1108/QMR-02-2016-0020)

Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023, Melewar, T. C. and Gupta, Suraksha (2014) Linking corporate logo, corporate image, and reputation: an examination of consumer perceptions in the financial setting. Journal of Business Research, 67 (11) . pp. 2269-2281. ISSN 0148-2963 [Article] (doi:10.1016/j.jbusres.2014.06.015)

Dennis, Charles ORCID: https://orcid.org/0000-0001-8793-4823, Brakus, J. Joško, Gupta, Suraksha and Alamanos, Eleftherios (2014) The effect of digital signage on shoppers' behavior: the role of the evoked experience. Journal of Business Research, 67 (11) . pp. 2250-2257. ISSN 0148-2963 [Article] (doi:10.1016/j.jbusres.2014.06.013)

Gupta, Suraksha, Navare, Jyoti ORCID: https://orcid.org/0000-0002-3929-0362 and Melewar, T. C. (2011) Investigating the implications of business and culture on the behaviour of customers of international firms. Industrial Marketing Management, 40 (1) . pp. 65-77. ISSN 0019-8501 [Article] (doi:10.1016/j.indmarman.2010.09.011)