Items where Author / Artist / Editor is "Fan, Shih-Heng"
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Article
Chang, Shing-Wan ORCID: https://orcid.org/0000-0002-1587-9076 and Fan, Shih-Heng
(2017)
Cultivating the brand-customer relationship in Facebook fan pages: a study of fast- fashion industry.
International Journal of Retail & Distribution Management, 45
(3)
.
pp. 253-270.
ISSN 0959-0552
[Article]
(doi:10.1108/IJRDM-05-2016-0076)
Conference or Workshop Item
Fan, Shih-Heng and Chang, Shing-Wan ORCID: https://orcid.org/0000-0002-1587-9076
(2014)
Why Taiwanese continue using fast-fashion brands' Facebook pages?
Proceedings of 8th AMA SERVSIG International Service Research Conference.
In: 8th AMA SERVSIG International Service Research Conference, 13-15 June 2014, Thessaloniki, Greece.
ISBN 9789609874090.
[Conference or Workshop Item]
Fan, Shih-Heng and Chang, Shing-Wan ORCID: https://orcid.org/0000-0002-1587-9076
(2014)
An investigation of continued intention to use fast-fashion brands' Facebook fan pages in Japan.
Proceedings of the 43rd EMAC Conference.
In: 43rd EMAC Annual Conference: Paradigm shifts & Interactions, 03-06 June 2014, Valencia, Spain.
ISBN 9788437094533.
[Conference or Workshop Item]