Items where Author / Artist / Editor is "Fakhreddin, Farbod"
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Article
Fakhreddin, Farbod and Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023
(2022)
The impact of market orientation on new product performance through product launch quality: a resource-based view.
Cogent Business & Management, 9
(1)
, 2108220.
pp. 1-22.
ISSN 2331-1975
[Article]
(doi:10.1080/23311975.2022.2108220)
Fakhreddin, Farbod and Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023
(2022)
Instagram influencers: the role of opinion leadership in consumers’ purchase behavior.
Journal of Promotion Management, 28
(6)
.
pp. 795-825.
ISSN 1049-6491
[Article]
(doi:10.1080/10496491.2021.2015515)
Fakhreddin, Farbod, Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023 and Rasouli Ghahroudi, Mehdi
(2021)
The bidirectional complementarity between market orientation and launch proficiency affecting new product performance.
Journal of Product and Brand Management, 30
(6)
.
pp. 916-936.
ISSN 1061-0421
[Article]
(doi:10.1108/JPBM-03-2020-2824)