Items where Author / Artist / Editor is "Fakhreddin, Farbod"
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Article
Fakhreddin, Farbod and Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023
(2021)
Instagram influencers: the role of opinion leadership in consumers’ purchase behavior.
Journal of Promotion Management
.
ISSN 1049-6491
[Article]
(Published online first)
(doi:10.1080/10496491.2021.2015515)
Fakhreddin, Farbod, Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023 and Rasouli Ghahroudi, Mehdi
(2021)
The bidirectional complementarity between market orientation and launch proficiency affecting new product performance.
Journal of Product and Brand Management, 30
(6)
.
pp. 916-936.
ISSN 1061-0421
[Article]
(doi:10.1108/JPBM-03-2020-2824)