Items where Author / Artist / Editor is "Fakhreddin, Farbod"

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Number of items: 3.

Article

Fakhreddin, Farbod and Foroudi, Pantea ORCID logoORCID: https://orcid.org/0000-0003-4000-7023 (2022) The impact of market orientation on new product performance through product launch quality: a resource-based view. Cogent Business & Management, 9 (1) , 2108220. pp. 1-22. ISSN 2331-1975 [Article] (doi:10.1080/23311975.2022.2108220)

Fakhreddin, Farbod and Foroudi, Pantea ORCID logoORCID: https://orcid.org/0000-0003-4000-7023 (2022) Instagram influencers: the role of opinion leadership in consumers’ purchase behavior. Journal of Promotion Management, 28 (6) . pp. 795-825. ISSN 1049-6491 [Article] (doi:10.1080/10496491.2021.2015515)

Fakhreddin, Farbod, Foroudi, Pantea ORCID logoORCID: https://orcid.org/0000-0003-4000-7023 and Rasouli Ghahroudi, Mehdi (2021) The bidirectional complementarity between market orientation and launch proficiency affecting new product performance. Journal of Product and Brand Management, 30 (6) . pp. 916-936. ISSN 1061-0421 [Article] (doi:10.1108/JPBM-03-2020-2824)

This list was generated on Mon Dec 5 06:49:31 2022 GMT.