Items where Author / Artist / Editor is "Egan, John"

Article

Egan, John (2008) A century of marketing. Marketing review, 8 (1) . pp. 3-23. ISSN 1469-347X [Article] (doi:10.1362/146934708X290223)

Egan, John (2007) Sidelined? The future of marketing in the contemporary organisation. Irish journal of management, 27 (2) . pp. 99-118. ISSN 1649-248X [Article]

Brennan, Ross, Egan, John and Baines, Paul R. (2006) Editorial: marketing excellence. Journal of marketing management, 22 (5-6) . pp. 451-454. ISSN 0267-257X [Article]

Egan, John, Lynch, Richard and Baines, Paul R. (2006) Long-term planning for political parties: towards a competitive resource-based perspective. Journal of political marketing, 5 (3) . pp. 71-92. ISSN 1537-7857 [Article] (doi:10.1300/J199v05n03_04)

Egan, John and Harker, Michael J. (2006) The past, present and future of relationship marketing. Journal of marketing management, 22 (1-2) . pp. 215-242. ISSN 0267-257X [Article] (doi:10.1362/026725706776022326)

Egan, John (2005) Another false dawn? the Liberal Democrats, 2005. Journal of marketing management, 21 (9-10) . pp. 959-978. ISSN 0267-257X [Article] (doi:10.1362/026725705775194157)

Egan, John and Baines, Paul R. (2004) Editorial. Journal of public affairs, 4 (3) . pp. 218-222. ISSN 1472-3891 [Article]

Egan, John (2003) Back to the future: divergence in relationship marketing research. Marketing theory, 3 (1) . pp. 145-157. ISSN 1470-5931 [Article] (doi:10.1177/1470593103003001008)

Brennan, Ross, Egan, John and Baines, Paul R. (2003) “Market” Classification and Political Campaigning: some strategic implications. Journal of political marketing, 2 (2) . pp. 47-66. ISSN 1537-7857 [Article]

Egan, John, Watson, Anna and Kirby, David A. (2002) Franchising, Retailing and the Development of E-Commerce: an examination of the theoretical reasons behind the development of retailing through franchising and a consideration of its future. International journal of retail & distribution management, 30 (5) . pp. 228-237. ISSN 0959-0552 [Article]

Baines, Paul R. and Egan, John (2001) Marketing and political campaigning: mutually exclusive or exclusively mutual. Qualitative market research, 4 (1) . pp. 25-33. ISSN 1352-2752 [Article] (doi:10.1108/13522750110364541)

Egan, John (2001) Throwing the baby out with the bath water. Marketing intelligence and planning, 19 (6) . pp. 375-384. ISSN 0263-4503 [Article] (doi:10.1108/02634500110405388)

Egan, John and Wright, Chris (2000) De-marketing the car. Transport policy, 7 (4) . ISSN 0967-070X [Article]

Egan, John (2000) Drivers to relational strategies in retailing. International journal of retail & distribution management, 28 (8) . pp. 379-386. ISSN 0959-0552 [Article] (doi:10.1108/09590550010337445)

Book

Egan, John (2008) Relationship marketing: exploring relational strategies in marketing. Financial Times Prentice Hall, Harlow. ISBN 9780273713197. [Book]

Egan, John (2007) Marketing communications. Thomson Learning, London. ISBN 9781844801213. [Book]

Egan, John and Harker, Michael J. (2005) Relationship marketing. Sage library in business and management . Sage, London. ISBN 1412908663. [Book]

Egan, John, Baines, Paul R. and Jefkins, Frank (2004) Public relations: contemporary issues and techniques. Elsevier/Butterworth-Heineman, Boston. ISBN 0750657243. [Book]