Items where Author / Artist / Editor is "Dwivedi, Yogesh K."

Article

Balakrishnan, Janarthanan, Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023 and Dwivedi, Yogesh K. (2020) Does online retail coupons and memberships create favourable psychological disposition? Journal of Business Research, 116 . pp. 229-244. ISSN 0148-2963 [Article] (doi:10.1016/j.jbusres.2020.05.039)

Book Section

Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023, Nazarian, Alireza and Aziz, Ulfat (2020) The effect of fashion e-blogs on women's intention to use. In: Digital and Social Media Marketing: Emerging Applications and Theoretical Development. Rana, Nripendra P., Slade, Emma L., Sahu, Ganesh P., Kizgin, Hatice, Singh, Nitish, Dey, Bidit, Gutierrez, Anabel and Dwivedi, Yogesh K., eds. Advances in Theory and Practice of Emerging Markets . Springer International Publishing, pp. 19-40. ISBN 9783030243739, e-ISBN 9783030243746. [Book Section] (doi:10.1007/978-3-030-24374-6_2)