Items where Author / Artist / Editor is "Dwivedi, Yogesh K."

See full list of headings
Export as [feed] RSS 1.0 [feed] RSS 2.0
Group by: Item Type | No Grouping
Number of items: 2.


Balakrishnan, Janarthanan, Foroudi, Pantea ORCID logoORCID: and Dwivedi, Yogesh K. (2020) Does online retail coupons and memberships create favourable psychological disposition? Journal of Business Research, 116 . pp. 229-244. ISSN 0148-2963 [Article] (doi:10.1016/j.jbusres.2020.05.039)

Book Section

Foroudi, Pantea ORCID logoORCID:, Nazarian, Alireza and Aziz, Ulfat (2020) The effect of fashion e-blogs on women's intention to use. In: Digital and Social Media Marketing: Emerging Applications and Theoretical Development. Rana, Nripendra P., Slade, Emma L., Sahu, Ganesh P., Kizgin, Hatice, Singh, Nitish, Dey, Bidit, Gutierrez, Anabel and Dwivedi, Yogesh K., eds. Advances in Theory and Practice of Emerging Markets . Springer International Publishing, pp. 19-40. ISBN 9783030243739, e-ISBN 9783030243746. [Book Section] (doi:10.1007/978-3-030-24374-6_2)

This list was generated on Fri Jun 9 06:40:33 2023 BST.