Items where Author / Artist / Editor is "Dang, Thi Thao Trang"
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Chang, Shing-Wan ORCID: https://orcid.org/0000-0002-1587-9076 and Dang, Thi Thao Trang
(2019)
Exploring how followers respond to micro-influencer endorsement.
In: 2019 Academy of Marketing Science World Marketing Congress, 09-12 Jul 2019, Edinburgh, Scotland.
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[Conference or Workshop Item]