Items where Author / Artist / Editor is "Crone, Thomas"
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Chang, Shing-Wan ORCID: https://orcid.org/0000-0002-1587-9076 and Crone, Thomas
(2017)
Unpacking how digital endorsement of sports celebrities affects fan behavior.
QUIS15 Conference Proceedings.
In: 15th International Research Symposium on Service Excellence in Management (QUIS15), 12-15 Jun 2017, Porto, Portugal.
ISBN 9789727522149.
[Conference or Workshop Item]