Items where Author / Artist / Editor is "Coello, Jonathan"

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Coello, Jonathan and Chang, Shing-Wan ORCID logoORCID: https://orcid.org/0000-0002-1587-9076 (2015) What drives consumer’s intention to buy on mobile apps? A study of fast fashion industry. Global Fashion Management Conference, volume 3 issue 7. In: 2015 Global Fashion Management Conference (GFMC), 25 - 28 June 2015, Florence, Italy. . ISSN 2288-825X [Conference or Workshop Item] (doi:10.15444/GFMC2015.03.07.03)

Coello, Jonathan and Chang, Shing-Wan ORCID logoORCID: https://orcid.org/0000-0002-1587-9076 (2015) Factors influencing customers’ purchase intention via mobile apps in the fast fashion industry. 20th International Conference on Corporate and Marketing Communications - Excellence in Corporate and Marketing Communications: Present and Future Challenges. In: 20th International Conference on Corporate and Marketing Communications, 16-17 April 2015, Izmir, Turkey. ISBN 9789758789559. [Conference or Workshop Item]

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