Items where Author / Artist / Editor is "Coello, Jonathan"
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Conference or Workshop Item
Coello, Jonathan and Chang, Shing-Wan ORCID: https://orcid.org/0000-0002-1587-9076
(2015)
What drives consumer’s intention to buy on mobile apps? A study of fast fashion industry.
Global Fashion Management Conference, volume 3 issue 7.
In: 2015 Global Fashion Management Conference (GFMC), 25 - 28 June 2015, Florence, Italy.
.
ISSN 2288-825X
[Conference or Workshop Item]
(doi:10.15444/GFMC2015.03.07.03)
Coello, Jonathan and Chang, Shing-Wan ORCID: https://orcid.org/0000-0002-1587-9076
(2015)
Factors influencing customers’ purchase intention via mobile apps in the fast fashion industry.
20th International Conference on Corporate and Marketing Communications - Excellence in Corporate and Marketing Communications: Present and Future Challenges.
In: 20th International Conference on Corporate and Marketing Communications, 16-17 April 2015, Izmir, Turkey.
ISBN 9789758789559.
[Conference or Workshop Item]