Items where Author / Artist / Editor is "Ciappei, Cristiano"

Rialti, Riccardo, Zollo, Lamberto, Caliandro, Alessandro and Ciappei, Cristiano (2017) Exploring the link between consumers’ engagement and e-word of mouth in social media brand communities: a path analysis. Global Fashion Management Conference. In: 2017 Global Fashion Management Conference, 06-09 Jul 2017, Vienna, Austria. . ISSN 2288-825X [Conference or Workshop Item] (doi:10.15444/GFMC2017.06.05.01)

Rialti, Riccardo, Zollo, Lamberto, Caliandro, Alessandro and Ciappei, Cristiano (2016) Social media strategies to protect brand image and corporate reputation in the digital era: a digital investigation of the Eni vs. Report case. Mercati & Competitività (4) . pp. 65-84. ISSN 1826-7386 [Article] (doi:10.3280/MC2016-004005)