Items where Author / Artist / Editor is "Choudhury, Musfiq Mannan"

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Nguyen, Bang, Choudhury, Musfiq Mannan and Melewar, T. C. (2015) An integrated model of firms' brand likeability: antecedents and consequences. Journal of Strategic Marketing, 23 (2) . pp. 122-140. ISSN 0965-254X [Article] (doi:10.1080/0965254X.2014.914071)

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