Items where Author / Artist / Editor is "Chen, Junsong"
 | See full list of headings |
Article
Nguyen, Bang 
ORCID: https://orcid.org/0000-0003-1969-9491, Chen, Junsong, Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023, Yu, Xiaoyu, Chen, Cheng-Hao Steve and Yen, Dorothy A.
(2022)
Impact of CRM strategy on relationship commitment and new product development: mediating effects of learning from failure.
Journal of Strategic Marketing, 30
(5)
.
pp. 443-480.
ISSN 0965-254X
[Article]
(doi:10.1080/0965254X.2020.1807590)
Nguyen, Bang, Yu, Xiaoyu, Melewar, T. C. and Chen, Junsong (2015) Brand innovation and social media: knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability. Industrial Marketing Management, 51 . pp. 11-25. ISSN 0019-8501 [Article] (doi:10.1016/j.indmarman.2015.04.017)
Book Section
McPherson, Mark and Li, Xiang (2012) China: celebrity endorsement within the Chinese beauty industry – views from Beijing’s female consumers. In: Marketing Management in Asia. Paliwoda, Stan, Andrews, Tim and Chen, Junsong, eds. Routledge Studies in International Business and the World Economy . Routledge, London, pp. 33-50. ISBN 9780415523172. [Book Section]
