Items where Author / Artist / Editor is "Chen, Cheng-Hao Steve"
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Article
Nguyen, Bang 
ORCID: https://orcid.org/0000-0003-1969-9491, Chen, Junsong, Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023, Yu, Xiaoyu, Chen, Cheng-Hao Steve and Yen, Dorothy A.
(2022)
Impact of CRM strategy on relationship commitment and new product development: mediating effects of learning from failure.
Journal of Strategic Marketing, 30
(5)
.
pp. 443-480.
ISSN 0965-254X
[Article]
(doi:10.1080/0965254X.2020.1807590)
Nguyen, Bang, Melewar, T. C., Japtura, Arnold, Han, Sung Ho, Chen, Cheng-Hao Steve and Yu, Xiaoyu (2018) An investigation of the corporate identity construct in China: managerial evidence from the high technology industry. Journal of Marketing Communications, 24 (8) . pp. 779-800. ISSN 1352-7266 [Article] (doi:10.1080/13527266.2016.1143382)
