Items where Author / Artist / Editor is "Chen, Chen-Chu Matilda"
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Article
Chen, Chen-Chu Matilda, Nguyen, Bang, Melewar, T. C. and Dennis, Charles 
ORCID: https://orcid.org/0000-0001-8793-4823
(2017)
Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation and brand positioning: evidence from the Taiwanese pharmaceutical industry.
International Studies of Management & Organization, 47
(3)
.
pp. 240-257.
ISSN 0020-8825
[Article]
(doi:10.1080/00208825.2017.1318019)
Chen, Chen-Chu Matilda, Nguyen, Bang and Melewar, T. C. (2016) An investigation of the uses of corporate reputation: a managerial perspective in the Taiwanese pharmaceutical industry. Qualitative Market Research: An International Journal, 19 (3) . pp. 357-376. ISSN 1352-2752 [Article] (doi:10.1108/QMR-06-2015-0053)
