Items where Author / Artist / Editor is "Chang, Shing-Wan"

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Number of items: 21.

Article

Loukides, Grigorios, Gwadera, Robert and Chang, Shing-Wan ORCID: https://orcid.org/0000-0002-1587-9076 (2020) Overexposure-aware influence maximization. ACM Transactions On Internet Technology . ISSN 1533-5399 (Accepted/In press)

Chang, Shing-Wan ORCID: https://orcid.org/0000-0002-1587-9076 and Fan, Shih-Heng (2017) Cultivating the brand-customer relationship in Facebook fan pages: a study of fast- fashion industry. International Journal of Retail & Distribution Management, 45 (3) . pp. 253-270. ISSN 0959-0552 (doi:10.1108/IJRDM-05-2016-0076)

Conference or Workshop Item

Chang, Shing-Wan ORCID: https://orcid.org/0000-0002-1587-9076 and Dang, Thi Thao Trang (2019) Exploring how followers respond to micro-influencer endorsement. In: 2019 Academy of Marketing Science World Marketing Congress, 09-12 Jul 2019, Edinburgh, Scotland. .

Chang, Shing-Wan ORCID: https://orcid.org/0000-0002-1587-9076 and Mirto, Alessandra (2019) Instagram advertising: The catalyst for impulse purchase? In: 2019 Academy of Marketing Science World Marketing Congress, 09-12 Jul 2019, Edinburgh, Scotland. .

Chang, Shing-Wan ORCID: https://orcid.org/0000-0002-1587-9076, Loukidis, Grigorios and Drago, Keith (2019) An investigation of mobile social networking application users' responses to in-app advertisements. Asia-Pacific Advances in Consumer Research. In: Asia Pacific ACR Conference, 10-12 Jan 2019, Ahmedabad, India. . ISSN 0098-9258

Chang, Shing-Wan ORCID: https://orcid.org/0000-0002-1587-9076, Loukides, Grigorios and Mantegazza, Federica (2018) Disentangling the psychological effects of luxury fashion brands on social capital and WOM. In: 6th International Conference on Contemporary Marketing Issues (ICCMI 2018), 27- 29 June 2018, Athens, Greece. .

Chang, Shing-Wan ORCID: https://orcid.org/0000-0002-1587-9076, Loukides, Grigorios and Lee, Lai Ping (2018) Examining the influences of service quality and corporate image on students' loyalty of boarding schools in the UK: A study of Chinese students. In: 6th International Conference on Contemporary Marketing Issues (ICCMI 2018), 27- 29 June 2018, Athens, Greece. .

Chang, Shing-Wan ORCID: https://orcid.org/0000-0002-1587-9076 (2018) The moderating role of lifestyle-congruence on the motives of using peer to peer rental: a study of Airbnb. Proceedings of EMAC 2018 Conference. In: EMAC2018, 29 May - 01 June 2018, University of Strathclyde, Glasgow, UK. ISBN 9781527219113.

Chang, Shing-Wan ORCID: https://orcid.org/0000-0002-1587-9076 and Hostetler, Emily (2017) Exploring antecedents and consequences of service co-creation within subscription based music platforms: an integrated approach. QUIS15 Conference Proceedings. In: 15th International Research Symposium on Service Excellence in Management (QUIS15), 12-15 Jun 2017, Porto, Portugal. ISBN 9789727522149.

Chang, Shing-Wan ORCID: https://orcid.org/0000-0002-1587-9076 and Crone, Thomas (2017) Unpacking how digital endorsement of sports celebrities affects fan behavior. QUIS15 Conference Proceedings. In: 15th International Research Symposium on Service Excellence in Management (QUIS15), 12-15 Jun 2017, Porto, Portugal. ISBN 9789727522149.

Chang, Shing-Wan ORCID: https://orcid.org/0000-0002-1587-9076, Loukides, Grigorios and Ahmed, Safia (2016) Assessing the drivers of online impulse buying. Proceedings of 4th International Conference on Contemporary Marketing Issues (ICCMI 2016). In: 4th International Conference on Contemporary Marketing Issues (ICCMI 2016), 22-24 June 2016, Heraklion, Greece. .

Chang, Shing-Wan ORCID: https://orcid.org/0000-0002-1587-9076 (2016) How the use of social media leverages visit intentions in destination marketing. In: 45th Annual Conference of the European Marketing Academy, 24 - 27 May 2016, Oslo, Norway. .

Chang, Shing-Wan ORCID: https://orcid.org/0000-0002-1587-9076 (2016) The effectiveness of informational influence on social media marketing and brand knowledge. Proceedings of the 21st International Conference on Corporate and Marketing Communications. In: 21st International Conference on Corporate and Marketing Communications, 7 - 8 April 2016, Middlesex University, London. .

Chang, Shing-Wan ORCID: https://orcid.org/0000-0002-1587-9076 and Murai, Arisa (2016) Exploring the determinants of continuance usage of online video streaming service. Proceedings of 6th Global Innovation & Knowledge Academy Conference (GIKA 2016). In: 6th Global Innovation & Knowledge Academy Conference (GIKA 2016), 20-23 March 2016, Valencia, Spain. ISBN 9788460838401.

Chang, Shing-Wan ORCID: https://orcid.org/0000-0002-1587-9076 and Siregar, Yuri Heikal (2015) Experiencing brand on mobile augmented reality. Rediscovering the Essentiality of Marketing. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. In: 2015 Academy of Marketing Science World Marketing Congress, 14-18 July 2015, Bari, Italy. ISBN 9783319298764. (doi:10.1007/978-3-319-29877-1_43)

Inaba, Ayumi and Chang, Shing-Wan ORCID: https://orcid.org/0000-0002-1587-9076 (2015) What drives female entrepreneurship in Japan? Rediscovering the Essentiality of Marketing. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. In: 2015 Academy of Marketing Science World Marketing Congress, 14-18 July 2015, Bari, Italy. ISBN 9783319298764. (doi:10.1007/978-3-319-29877-1_67)

Coello, Jonathan and Chang, Shing-Wan ORCID: https://orcid.org/0000-0002-1587-9076 (2015) What drives consumer’s intention to buy on mobile apps? A study of fast fashion industry. Global Fashion Management Conference, volume 3 issue 7. In: 2015 Global Fashion Management Conference (GFMC), 25 - 28 June 2015, Florence, Italy. . ISSN 2288-825X (doi:10.15444/GFMC2015.03.07.03)

Inaba, Ayumi and Chang, Shing-Wan ORCID: https://orcid.org/0000-0002-1587-9076 (2015) The determinants of female entrepreneurship in Japan. Proceedings of the 60th ICSB World Conference (International Council of Small Business World Conference). In: 60th ICSB World Conference (International Council of Small Business World Conference), 06-09 June 2015, Dubai, UAE. .

Coello, Jonathan and Chang, Shing-Wan ORCID: https://orcid.org/0000-0002-1587-9076 (2015) Factors influencing customers’ purchase intention via mobile apps in the fast fashion industry. 20th International Conference on Corporate and Marketing Communications - Excellence in Corporate and Marketing Communications: Present and Future Challenges. In: 20th International Conference on Corporate and Marketing Communications, 16-17 April 2015, Izmir, Turkey. ISBN 9789758789559.

Fan, Shih-Heng and Chang, Shing-Wan ORCID: https://orcid.org/0000-0002-1587-9076 (2014) Why Taiwanese continue using fast-fashion brands' Facebook pages? Proceedings of 8th AMA SERVSIG International Service Research Conference. In: 8th AMA SERVSIG International Service Research Conference, 13-15 June 2014, Thessaloniki, Greece. ISBN 9789609874090.

Fan, Shih-Heng and Chang, Shing-Wan ORCID: https://orcid.org/0000-0002-1587-9076 (2014) An investigation of continued intention to use fast-fashion brands' Facebook fan pages in Japan. Proceedings of the 43rd EMAC Conference. In: 43rd EMAC Annual Conference: Paradigm shifts & Interactions, 03-06 June 2014, Valencia, Spain. ISBN 9788437094533.

This list was generated on Tue Sep 22 05:22:33 2020 BST.