Items where Author / Artist / Editor is "Balmer, John M. T."

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Foroudi, Mohammad M., Balmer, John M. T., Chen, Weifeng, Foroudi, Pantea ORCID logoORCID: and Paschalia, Patsala (2020) Explicating place identity attitudes, place architecture attitudes, and identification triad theory. Journal of Business Research, 109 . pp. 321-336. ISSN 0148-2963 [Article] (doi:10.1016/j.jbusres.2019.12.010)

Foroudi, Mohammad Mahdi, Balmer, John M. T., Chen, Weifeng and Foroudi, Pantea ORCID logoORCID: (2019) Relationship between corporate identity, place architecture, and identification: an exploratory case study. Qualitative Market Research: An International Journal, 22 (5) . pp. 638-668. ISSN 1352-2752 [Article] (doi:10.1108/QMR-03-2017-0076)

Melewar, T. C., Saunders, John and Balmer, John M. T. (2001) Cause, effect and benefits of a standardised corporate visual identity system of UK companies operating in Malaysia. European Journal of Marketing, 35 (3/4) . pp. 414-427. ISSN 0309-0566 [Article] (doi:10.1108/03090560110694772)

Book Section

Foroudi, Mohammad M., Foroudi, Pantea ORCID logoORCID: and Balmer, John M. T. (2021) Corporate identity: definition and components. In: Building Corporate Identity, Image and Reputation in the Digital Era. Melewar, T. C., Dennis, Charles ORCID logoORCID: and Foroudi, Pantea ORCID logoORCID:, eds. Routledge Studies in Marketing . Routledge, London, pp. 11-74. ISBN 9780367531232, e-ISBN 9781003080572, pbk-ISBN 9780367531249. [Book Section] (doi:10.4324/9781003080572-4)

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