Items where Author / Artist / Editor is "Baines, Paul R."

Article

Baines, Paul R., Brennan, Ross, Gill, Mark and Mortimore, Roger (2009) Examing the academic/commercial divide in marketing research. European Journal of Marketing, 43 (11/12) . pp. 1289-1299. ISSN 0309-0566 [Article] (doi:10.1108/03090560910989894)

Brennan, Ross, Egan, John and Baines, Paul R. (2006) Editorial: marketing excellence. Journal of marketing management, 22 (5-6) . pp. 451-454. ISSN 0267-257X [Article]

Brennan, Ross and Baines, Paul R. (2006) Is there a morally right price for anti-retroviral drugs in the developing world? Business ethics: a European review, 15 (1) . pp. 29-43. ISSN 0962-8770 [Article]

Egan, John, Lynch, Richard and Baines, Paul R. (2006) Long-term planning for political parties: towards a competitive resource-based perspective. Journal of political marketing, 5 (3) . pp. 71-92. ISSN 1537-7857 [Article] (doi:10.1300/J199v05n03_04)

Baines, Paul R., Worcester, Robert M., Jarrett, David and Mortimore, Roger (2005) Product attribute-based voter segmentation and resource advantage theory. Journal of Marketing Management, 21 (9 & 10) . pp. 1079-1115. ISSN 0267-257X [Article] (doi:10.1362/026725705775194102)

Egan, John and Baines, Paul R. (2004) Editorial. Journal of public affairs, 4 (3) . pp. 218-222. ISSN 1472-3891 [Article]

Baines, Paul R., Worcester, Robert M., Jarrett, David and Mortimore, Roger (2003) Market segmentation and product differentiation in political campaigns: a technical feature perspective. Journal of Marketing Management, 19 (1-2) . pp. 225-249. ISSN 0267-257X [Article]

Brennan, Ross, Egan, John and Baines, Paul R. (2003) “Market” Classification and Political Campaigning: some strategic implications. Journal of political marketing, 2 (2) . pp. 47-66. ISSN 1537-7857 [Article]

Baines, Paul R. and Egan, John (2001) Marketing and political campaigning: mutually exclusive or exclusively mutual. Qualitative market research, 4 (1) . pp. 25-33. ISSN 1352-2752 [Article] (doi:10.1108/13522750110364541)

Book Section

Brennan, Ross (2002) Business to business markets and marketing research. In: Introducing marketing research. Baines, Paul R. and Chansarkar, Bal, eds. Wiley, Chichester, pp. 245-257. ISBN 9780471497707. [Book Section]

Book

Brennan, Ross, Garneau, Paul, Vos, Lynn and Baines, Paul R. (2008) Contemporary strategic marketing. Palgrave Macmillan, Basingstoke. ISBN 9780230507203. [Book]

Egan, John, Baines, Paul R. and Jefkins, Frank (2004) Public relations: contemporary issues and techniques. Elsevier/Butterworth-Heineman, Boston. ISBN 0750657243. [Book]