Items where Author / Artist / Editor is "Bagozzi, Richard P."
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Foroudi, Pantea 
ORCID: https://orcid.org/0000-0003-4000-7023, Palazzo, Maria and Stone, Merlin
(2021)
Mixed methods research: why and how to use it.
In:
The Routledge Companion to Marketing Research.
Wright, Len Tiu, Moutinho, Luiz, Stone, Merlin and Bagozzi, Richard P., eds.
Routledge Companions in Business, Management and Marketing
.
Routledge, London / New York, pp. 73-106.
ISBN 9781138682788, e-ISBN 9781315544892, pbk-ISBN 9780367694319.
[Book Section]
(doi:10.4324/9781315544892-7)
