Items where Author / Artist / Editor is "Badawi, Nada Saleh"

Badawi, Nada Saleh, Battor, Moustafa ORCID: https://orcid.org/0000-0002-1119-1661 and Badghish, Saeed (2022) Relational key account management: insights from the Middle Eastern context. Journal of Business and Industrial Marketing, 37 (2) . pp. 353-365. ISSN 0885-8624 [Article] (doi:10.1108/jbim-06-2019-0301)

Badawi, Nada Saleh and Battor, Moustafa ORCID: https://orcid.org/0000-0002-1119-1661 (2020) Do social capital and relationship quality matter to the key account management effectiveness? Journal of Business and Industrial Marketing, 35 (1) . pp. 134-149. ISSN 0885-8624 [Article] (doi:10.1108/jbim-01-2019-0003)

Badawi, Nada Saleh (2016) Social capital, relationship quality and key account management effectiveness: a relational perspective. PhD thesis, Middlesex University. [Thesis]