Items where Author / Artist / Editor is "Argyriou, Evmorfia"
 | See full list of headings |
Argyriou, Evmorfia and Melewar, T. C. (2011) Consumer attitudes revisited: a review of attitude theory in marketing research. International Journal of Management Reviews, 13 (4) . pp. 431-451. ISSN 1460-8545 [Article] (doi:10.1111/j.1468-2370.2011.00299.x)
Argyriou, Evmorfia, Kitchen, Philip J. and Melewar, T. C. (2006) The relationship between corporate websites and brand equity: a conceptual framework and research agenda. International Journal of Market Research, 48 (5) . pp. 575-599. ISSN 1470-7853 [Article]
Argyriou, Evmorfia, Melewar, T. C. and Meadows, Maureen (2005) A relationship marketing perspective in electronic banking: evidence from Greece. Journal of Euromarketing, 15 (1) . pp. 47-73. ISSN 1049-6483 [Article]
