Items where Author / Artist / Editor is "Ahmadi Lari, Helnaz"

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Ahmadi Lari, Helnaz, Foroudi, Pantea ORCID logoORCID: and Imani, Saheb (2021) Behavioural intentions in the UK fashion industry: the impact of perceived fashion innovativeness on fashion brand image with the moderating role of social media marketing and lovemark. In: Building Corporate Identity, Image and Reputation in the Digital Era. Melewar, T. C., Dennis, Charles ORCID logoORCID: and Foroudi, Pantea ORCID logoORCID:, eds. Routledge Studies in Marketing . Routledge, London, pp. 307-346. ISBN 9780367531232, e-ISBN 9781003080572, pbk-ISBN 9780367531249. [Book Section] (doi:10.4324/9781003080572-15)

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