Items where Author / Artist / Editor is "Ahmadi Lari, Helnaz"
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Book Section
Ahmadi Lari, Helnaz, Foroudi, Pantea 
ORCID: https://orcid.org/0000-0003-4000-7023 and Imani, Saheb
(2021)
Behavioural intentions in the UK fashion industry: the impact of perceived fashion innovativeness on fashion brand image with the moderating role of social media marketing and lovemark.
In:
Building Corporate Identity, Image and Reputation in the Digital Era.
Melewar, T. C., Dennis, Charles ORCID: https://orcid.org/0000-0001-8793-4823 and Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023, eds.
Routledge Studies in Marketing
.
Routledge, London, pp. 307-346.
ISBN 9780367531232, e-ISBN 9781003080572, pbk-ISBN 9780367531249.
[Book Section]
(doi:10.4324/9781003080572-15)
