Items where Author / Artist / Editor is "Ahmadi Lari, Helnaz"
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Number of items: 1.
Ahmadi Lari, Helnaz, Foroudi, Pantea 
ORCID: https://orcid.org/0000-0003-4000-7023 and Imani, Saheb
(2020)
Behavioral intentions in the UK fashion industry: the impact of perceived fashion innovativeness on fashion brand image with the moderating role of social media marketing and lovemark.
In:
Building corporate identity, image and reputation in digital era.
Melewar, T. C., Dennis, Charles ORCID: https://orcid.org/0000-0001-8793-4823 and Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023, eds.
Routledge.
.
[Book Section]
(Accepted/In press)
