Athina Dilmperi

Senior Lecturer in Marketing

Marketing, Branding and Tourism

Middelsex University - The Business School

Consumer behaviour, Music piracy, Multichannel marketing

Athina Dilmperi is a Lecturer in Marketing at The Business School, Middlesex University, London, UK. She joined Middlesex University in January 2015 after finishing her PhD in Marketing at Cranfield School of Management (UK). Athina also holds an MSc in Arts Management from City University (UK )and Bachelor's Degree in Economics from Aristotle University (Greece). Parallel with her academic studies, she worked in music retailing in Greece and in music publishing in the UK. Athina's research interests lie in the area of consumer behaviour and more specifically on music consumption from legal or illegal channels. She is currently involved in a number of research projects including the role of social media in creating idolatry for a place, the role of cultural assets in a place brandimore...

2014 Doctoral (Ph.D.) Degree in Marketing, Cranfield School of Management, Cranfield University, UK. (Thesis title: "Explaining Consumers' Music Preferences in a Multi-channel Framework: The Case of Music Piracy"). 2007 MSc Degree in Arts Management, City University, London, UK. 2006 BSc Degree in Economics (Major: Business Administration), Aristotle University of Thessaloniki, Greece.

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Latest Additions

  1. Chapman, Alexis and Dilmperi, Athina ORCID logoORCID: (2022) Luxury brand value co-creation with online brand communities in the service encounter. Journal of Business Research, 144 . pp. 902-921. ISSN 0148-2963 [Article] (doi:10.1016/j.jbusres.2022.01.068)
  2. Warren, Giannina, Dilmperi, Athina ORCID logoORCID: and Keith, Dinnie (2021) Power struggles and playing politics: an application of Bourdieu's cultural intermediation theory to place marketing. Annals οf Tourism Research, 91 , e103276. pp. 1-13. ISSN 0160-7383 [Article] (doi:10.1016/j.annals.2021.103276)
  3. Dilmperi, Athina ORCID logoORCID:, McIntyre, Charles, Dennis, Charles ORCID logoORCID: and Melewar, T. C. (2020) Introduction to the special issue of the 3rd international colloquium on design, branding and marketing. Journal of Retailing and Consumer Services, 55 , 102126. ISSN 0969-6989 [Article] (doi:10.1016/j.jretconser.2020.102126)
  4. Dilmperi, Athina ORCID logoORCID:, King, Tamira and Dennis, Charles ORCID logoORCID: (2017) Towards a framework for identifying attitudes and intentions to music acquisition from legal and illegal channels. Psychology & Marketing, 34 (4) . pp. 428-447. ISSN 0742-6046 [Article] (doi:10.1002/mar.20998)
  5. Dilmperi, Athina ORCID logoORCID:, King, Tamira and Dennis, Charles ORCID logoORCID: (2011) Pirates of the web: the curse of illegal downloading. Journal of Retailing and Consumer Services, 18 (2) . pp. 132-140. ISSN 0969-6989 [Article] (doi:10.1016/j.jretconser.2010.12.004)