Athina Dilmperi

Lecturer in Marketing

Marketing, Branding and Tourism

Middelsex University - The Business School

Consumer behaviour, Music piracy, Multichannel marketing

Athina Dilmperi is a Lecturer in Marketing at The Business School, Middlesex University, London, UK. She joined Middlesex University in January 2015 after finishing her PhD in Marketing at Cranfield School of Management (UK). Athina also holds an MSc in Arts Management from City University (UK )and Bachelor's Degree in Economics from Aristotle University (Greece). Parallel with her academic studies, she worked in music retailing in Greece and in music publishing in the UK. Athina's research interests lie in the area of consumer behaviour and more specifically on music consumption from legal or illegal channels. She is currently involved in a number of research projects including the role of social media in creating idolatry for a place, the role of cultural assets in a place brandimore...

2014 Doctoral (Ph.D.) Degree in Marketing, Cranfield School of Management, Cranfield University, UK. (Thesis title: "Explaining Consumers' Music Preferences in a Multi-channel Framework: The Case of Music Piracy"). 2007 MSc Degree in Arts Management, City University, London, UK. 2006 BSc Degree in Economics (Major: Business Administration), Aristotle University of Thessaloniki, Greece.

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