Mark Mcpherson
Associate Professor in Marketing
Marketing, Branding and Tourism
Middlesex University Business School
Ethnic Entrepreneurship, Ethnic and Islamic Marketing, Branding, Services Marketing, Marketing Strategy and Planning
I am actively involved with academic research and knowledge transfer wherein my area of specialism, namely, ethnic small businesses, second-generation ethnic entrepreneurship and, marketing to ethnic minority groups (including hard to reach groups).
BA (Hons), MA, MBA, PhD, PG DipM, PG Cert FE, MCIM, MIDM, Chartered Marketer.