Global strategic management
Frynas, Jedrzej George and Mellahi, Kamel (2011) Global strategic management. Oxford U. P., Oxford. ISBN 9780199543939. [Book]
Abstract
Global Strategic Management, Second Edition, offers a truly global--as opposed to multinational--perspective on strategy. Providing a thorough introduction to the wide range of theories and research available in the field, it also incorporates a wealth of mini- and full-length case studies of successful companies from the United States, Europe, and emerging economies. Retaining the features of the highly acclaimed first edition--a concise treatment of topics, an accessible writing style, and a clear structure--the second edition covers both traditional topics and new areas like corporate social responsibility and cutting-edge technologies. The text is enhanced by chapter summaries, discussion questions, and numerous pedagogical features.
| Item Type: | Book |
|---|---|
| Additional Information: | Previous ed., ISBN 9780199266159, June 2005, OUP. |
| Research Areas: | A. > Business School > International Management and Innovation A. > Business School > International Management and Innovation > Corporate Social Responsibility and Business Ethics group |
| Item ID: | 958 |
| Useful Links: | |
| Depositing User: | Repository team |
| Date Deposited: | 06 Feb 2009 13:37 |
| Last Modified: | 11 Jun 2018 15:53 |
| URI: | https://eprints.mdx.ac.uk/id/eprint/958 |
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