Is it difficult to market a city as a convention destination? The case of Thessaloniki

Priporas, Constantinos-Vasilios ORCID logoORCID: (2005) Is it difficult to market a city as a convention destination? The case of Thessaloniki. Journal of Convention & Event Tourism, 7 (2) . pp. 87-99. ISSN 1547-0148 [Article]


Convention tourism is a very lucrative form of tourism and is becoming one of the fastest growing sectors in the tourism industry. Greece, a traditional tourist destination worldwide, has not developed its convention sector satisfactorily. This paper presents the outcome of a small scale qualitative research in the form of in-depth interviews with six experts of organizing meetings and conventions, which were undertaken in order to explore the potential of Thessaloniki as a convention destination by assessing its strengths, weaknesses, opportunities, and threats. The results revealed that Thessaloniki has a potential to develop this special form of tourism and ameliorate the low tourist inflow. However, it is a difficult task, mainly due to the lack of cooperation among the city's stakeholders.

Item Type: Article
Keywords (uncontrolled): Convention tourism, SWOT, tourism marketing, qualitative research, Thessaloniki, Greece
Research Areas: A. > Business School > Marketing, Branding and Tourism
A. > Business School > International Management and Innovation
A. > Business School > Strategic Marketing, Consumer Behaviour and Branding/Identity group
Item ID: 9415
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Depositing User: Devika Mohan
Date Deposited: 23 Oct 2012 10:48
Last Modified: 13 Oct 2016 14:25

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