Is it difficult to market a city as a convention destination? The case of Thessaloniki
Priporas, Constantinos-Vasilios 
ORCID: https://orcid.org/0000-0003-1061-4279
(2005)
Is it difficult to market a city as a convention destination? The case of Thessaloniki.
Journal of Convention & Event Tourism, 7
(2)
.
pp. 87-99.
ISSN 1547-0148
[Article]
Abstract
Convention tourism is a very lucrative form of tourism and is becoming one of the fastest growing sectors in the tourism industry. Greece, a traditional tourist destination worldwide, has not developed its convention sector satisfactorily. This paper presents the outcome of a small scale qualitative research in the form of in-depth interviews with six experts of organizing meetings and conventions, which were undertaken in order to explore the potential of Thessaloniki as a convention destination by assessing its strengths, weaknesses, opportunities, and threats. The results revealed that Thessaloniki has a potential to develop this special form of tourism and ameliorate the low tourist inflow. However, it is a difficult task, mainly due to the lack of cooperation among the city's stakeholders.
| Item Type: | Article |
|---|---|
| Keywords (uncontrolled): | Convention tourism, SWOT, tourism marketing, qualitative research, Thessaloniki, Greece |
| Research Areas: | A. > Business School > Marketing, Branding and Tourism A. > Business School > International Management and Innovation A. > Business School > Strategic Marketing, Consumer Behaviour and Branding/Identity group |
| Item ID: | 9415 |
| Useful Links: | |
| Depositing User: | Devika Mohan |
| Date Deposited: | 23 Oct 2012 10:48 |
| Last Modified: | 13 Oct 2016 14:25 |
| URI: | https://eprints.mdx.ac.uk/id/eprint/9415 |
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