An analysis of visitor behaviour using time blocks: a study of ski destinations in Greece

Vassiliadis, Chris A., Priporas, Constantinos-Vasilios ORCID logoORCID: and Andronikidis, Andreas (2013) An analysis of visitor behaviour using time blocks: a study of ski destinations in Greece. Tourism Management, 34 . pp. 61-70. ISSN 0261-5177 [Article] (doi:10.1016/j.tourman.2012.03.013)


This study presents a time-based analysis of activities undertaken by visitors to ski destinations. Only a few marketing studies have examined behaviour in tourism and leisure activities using an analysis based on time blocks. Data collection was undertaken by means of a diary-type semi-structured questionnaire which was administered in face to face interviews with visitors in thirteen ski centres in Greece. Through diary analysis, time periods were classified and used as a means of describing visitor flow and behaviour in various time blocks within a day. Expenditure patterns were identified in relation to specific time blocks relating to the consumption of preferred products and services. The average expenditure per visitor per day was €64.91. The study develops a Time Block Activity Matrix (TBAM), which is constructed using the dimensions of “participation intensity” and “benefit” to position visitor activities in the ski centres. The TBAM is proposed as a strategic tool for structuring decision making in tourism management. Implications for ski destinations are also discussed.

Item Type: Article
Keywords (uncontrolled): Time block analysis; diary; visitor behaviour; marketing; ski centres; TBAM
Research Areas: A. > Business School > Marketing, Branding and Tourism
A. > Business School > International Management and Innovation
A. > Business School > Strategic Marketing, Consumer Behaviour and Branding/Identity group
Item ID: 9353
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Depositing User: Devika Mohan
Date Deposited: 25 Sep 2012 04:42
Last Modified: 13 Oct 2016 14:24

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