Islamic attributes of destination: construct development, measurement validation, and their impact on tourist satisfaction

Battour, Mohamed, Battor, Moustafa ORCID: https://orcid.org/0000-0002-1119-1661 and Bhatti, Muhammad Awais (2014) Islamic attributes of destination: construct development, measurement validation, and their impact on tourist satisfaction. International Journal of Tourism Research, 16 (6) . pp. 556-564. ISSN 1099-2340 [Article] (doi:10.1002/jtr.1947)

Abstract

The objectives of the paper are to first develop a measurement scale for Islamic attributes of destination and then to investigate the influence of Islamic attributes on overall tourist satisfaction. This study followed the sequence of steps that should be performed in developing measures of constructs. The measurement was tested and found to be both reliable and valid. The study found positive relationship between Islamic attributes of destination and overall tourist satisfaction. Important marketing implications are also presented.

Item Type: Article
Research Areas: A. > Business School > International Management and Innovation
A. > Business School > Strategic Marketing, Consumer Behaviour and Branding/Identity group
Item ID: 8666
Useful Links:
Depositing User: Dr M Battor
Date Deposited: 22 Mar 2013 12:01
Last Modified: 27 Apr 2020 14:50
URI: https://eprints.mdx.ac.uk/id/eprint/8666

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