Toward a halal tourism market

Battour, Mohamed M., Ismail, Mohd Nazari and Battor, Moustafa ORCID logoORCID: (2010) Toward a halal tourism market. Tourism Analysis, 15 (4) . pp. 461-470. ISSN 1083-5423 [Article] (doi:10.3727/108354210X12864727453304)


This article begins by explaining the concept of Islamic Shariah. It explains the sources of Shariah as well as its higher objectives. The article focuses on the implications of observance of Shariah in the tourism and hospitality industries. Following this is a description of the recent phenomena of “Halal tourism" and “Islamic Hospitality” illustrated through selected examples from Muslim countries in Asia and the Middle East. The development of "Islamically oriented” standards is also discussed giving rise to new concepts such as “Shariah-compliant,” which refers to Islamic consideration of being alcohol free, gambling free, and the availability of “Halal” food. Lastly, the article discusses future trends and challenges related to Halal tourism.

Item Type: Article
Research Areas: A. > Business School > International Management and Innovation
A. > Business School > Strategic Marketing, Consumer Behaviour and Branding/Identity group
Item ID: 8664
Useful Links:
Depositing User: Dr M Battor
Date Deposited: 07 Feb 2013 07:18
Last Modified: 08 Nov 2022 13:27

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