The impact of destination attributes on Muslim tourist's choice

Battour, Mohamed M., Ismail, Mohd Nazari and Battor, Moustafa ORCID logoORCID: (2011) The impact of destination attributes on Muslim tourist's choice. International Journal of Tourism Research, 13 (6) . pp. 527-540. ISSN 1522-1970 [Article] (doi:10.1002/jtr.824)


The success of marketing destinations for Muslim tourists could be guided by observing Islamic teachings in tourism activities. This study is a trial to explore which Islamic attributes of destinations could be used a base for tailoring Halal tourist packages. Qualitative data were collected by conducting two focus group discussions and fifty three interviews in Malaysia. Two major aspects are identified which may attract Muslim tourists. Some suggestions are also presented to satisfy Muslim tourists.

Item Type: Article
Research Areas: A. > Business School > International Management and Innovation
A. > Business School > Strategic Marketing, Consumer Behaviour and Branding/Identity group
Item ID: 8662
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Depositing User: Dr M Battor
Date Deposited: 07 Feb 2013 06:33
Last Modified: 13 Oct 2016 14:24

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