The impact of destination attributes on Muslim tourist's choice
Battour, Mohamed M., Ismail, Mohd Nazari and Battor, Moustafa 
ORCID: https://orcid.org/0000-0002-1119-1661
(2011)
The impact of destination attributes on Muslim tourist's choice.
International Journal of Tourism Research, 13
(6)
.
pp. 527-540.
ISSN 1522-1970
[Article]
(doi:10.1002/jtr.824)
Abstract
The success of marketing destinations for Muslim tourists could be guided by observing Islamic teachings in tourism activities. This study is a trial to explore which Islamic attributes of destinations could be used a base for tailoring Halal tourist packages. Qualitative data were collected by conducting two focus group discussions and fifty three interviews in Malaysia. Two major aspects are identified which may attract Muslim tourists. Some suggestions are also presented to satisfy Muslim tourists.
| Item Type: | Article |
|---|---|
| Research Areas: | A. > Business School > International Management and Innovation A. > Business School > Strategic Marketing, Consumer Behaviour and Branding/Identity group |
| Item ID: | 8662 |
| Useful Links: | |
| Depositing User: | Dr M Battor |
| Date Deposited: | 07 Feb 2013 06:33 |
| Last Modified: | 13 Oct 2016 14:24 |
| URI: | https://eprints.mdx.ac.uk/id/eprint/8662 |
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