The co-design experience: conceptual models and design tools for mass customisation

Herd, Kate ORCID logoORCID:, Bardill, Andy ORCID logoORCID: and Karamanoglu, Mehmet ORCID logoORCID: (2009) The co-design experience: conceptual models and design tools for mass customisation. In: Advances in mass customization and personalization. Piller, Frank T. and Tseng, Mitchell M., eds. World Scientific Publishing, London, UK, pp. 181-207. . [Book Section]


As mass customization develops, there is increasing understanding of how this practice can be implemented in terms of manufacturing capability and expertise, data transfer and management, and product architectures and business processes; however these critical elements fulfill only part of the story. The notion of designing for co-design is still relatively under-researched; co-design can be seen to consist not only of the specific codesign
activities during product creation, but of the entire purchasing experience for the customer co-designer. This chapter presents a conceptual model and a design tool to support design for co-design, encompassing issues of increased emotional connection and positive customer experience.

Item Type: Book Section
Research Areas: A. > School of Science and Technology > Computer Science > Intelligent Environments group
A. > School of Science and Technology > Design Engineering and Mathematics
Item ID: 8382
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Depositing User: Mrs Kate Herd
Date Deposited: 21 Mar 2012 09:19
Last Modified: 06 Jun 2019 05:34

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