Strategic thinking and the IMP approach: a comparative analysis
Brennan, Ross, Tunisini, Annalisa, Harrison, Debbie and Baraldi, Enrico (2007) Strategic thinking and the IMP approach: a comparative analysis. Industrial Marketing Management, 36 (7) . pp. 879-894. ISSN 0019-8501 [Article] (doi:10.1016/j.indmarman.2007.05.015)
Official URL: http://dx.doi.org/10.1016/j.indmarman.2007.05.015
Item Type: | Article |
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Research Areas: | A. > Business School > Accounting and Finance |
ISI Impact: | 13 |
Item ID: | 542 |
Depositing User: | Repository team |
Date Deposited: | 26 Nov 2008 13:45 |
Last Modified: | 13 Oct 2016 14:11 |
URI: | https://eprints.mdx.ac.uk/id/eprint/542 |
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