Factors influencing subjective ranking of driver distractions.

Patel, Jayesh, Ball, David J. ORCID logoORCID: https://orcid.org/0000-0003-1681-3455 and Jones, Huw ORCID logoORCID: https://orcid.org/0000-0003-0024-864X (2008) Factors influencing subjective ranking of driver distractions. Accident Analysis & Prevention, 40 (1) . pp. 392-395. ISSN 0001-4575 [Article] (doi:10.1016/j.aap.2007.07.006)


Driver distraction is recognised as a significant cause of road traffic incidents. However, the more objective measurement and ranking of the relative importance of individual distractions in contributing to incidents tend to differ from subjectively-held rankings. To investigate this, the present study examines qualitative characteristics of 14 driver distractions to determine if these characteristics might explain the discrepancy. The conclusion is that for laypersons, qualitative characteristics, such as equity and familiarity, do contribute to their ranking of driver distractions. This poses some interesting issues for risk managers. For example, should safety interventions aimed at driver distractions be based purely on factual data and life-saving potential, or should they accommodate qualitative factors of salience to the public?

Item Type: Article
Research Areas: A. > School of Science and Technology
A. > School of Science and Technology > Centre for Decision Analysis and Risk Management (DARM)
A. > School of Science and Technology > Natural Sciences
ISI Impact: 6
Item ID: 4947
Useful Links:
Depositing User: Devika Mohan
Date Deposited: 05 Apr 2010 07:45
Last Modified: 24 Jan 2020 13:28
URI: https://eprints.mdx.ac.uk/id/eprint/4947

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