National character and tourism

Park, Hyung Yu ORCID logoORCID: (2022) National character and tourism. In: Encyclopaedia of Tourism. Jafari, Jafar and Xiao, Honggen, eds. Springer, Cham, pp. 1-2. ISBN 9783319016696, e-ISBN 9783319016696. [Book Section] (doi:10.1007/978-3-319-01669-6_456-2)


National character refers to certain behavioral patterns and psychological traits widely perceived as the common quality of the people in a nation. In tourism, it has generally been used to understand tourists’ behavior and their interaction with local residents.

Stereotypes are often used as the popular clichés in generalizing certain traits of tourists based on their nationalities. Tourism produces, reproduces, and reinforces certain stereotypes of a nation. In light of this, it can distort, exaggerate, or underscore certain elements of national character, thereby sustaining negative perceptions and connotations of the host culture and its people. Stereotypes can provide information about different cultures and people. But it is critical not to overly rely on it as a means to prescribe or describe the individuals of a nation during tourism encounters.

Item Type: Book Section
Sustainable Development Goals:
Research Areas: A. > Business School > Marketing, Branding and Tourism
Item ID: 37605
Depositing User: Hyung Yu Park
Date Deposited: 06 Mar 2023 12:41
Last Modified: 11 May 2023 14:52

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