Shopping centres revisited: exploring new attributes of attractiveness

Pantano, Eleonora ORCID: https://orcid.org/0000-0001-8793-4823, Dennis, Charles ORCID: https://orcid.org/0000-0001-8793-4823 and De Pietro, M. (2021) Shopping centres revisited: exploring new attributes of attractiveness. Journal of Retailing and Consumer Services, 61 , 102576. ISSN 0969-6989 [Article] (doi:10.1016/j.jretconser.2021.102576)

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Abstract

Traditional retailing is facing tough challenges, driven not least by the trend towards online shopping. This paper revisits shopping centres research in light of the recent increasing role of technologies, leisure activities and changes in consumer behaviour. Drawing upon 10,544 consumers’ unsolicited communications on Twitter relating to the 19 main shopping centres in UK that were posted in May 2019, this research seeks to understand how retail attributes are unevenly distributed across consumers’ evaluations to define the attributes driving consumers’ evaluations of retail-leisure complexes. Results demonstrate the impact of each identified attribute on preferences for retail-leisure complexes. In particular, findings provide important insights for scholars and practitioners related to the design of future attractive shopping centres. Shopping centres can play an important role in contributing to the viability and vitality of towns. We consider the findings in the light of wider policy and regulatory debates.

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