Exploring the role of Humor and Music in radio advertisement: a quasi-experimental study on domestic tourist attitudes and behavioral intentions in the UAE

Mehdi, Quratulain, Paris, Cody Morris ORCID logoORCID: https://orcid.org/0000-0002-0339-2471 and Balasubramanian, Sreejith ORCID logoORCID: https://orcid.org/0000-0002-0475-7305 (2019) Exploring the role of Humor and Music in radio advertisement: a quasi-experimental study on domestic tourist attitudes and behavioral intentions in the UAE. In: 2019 International Conference - Travel and Tourism Research Association: Advancing Tourism Research Globally, June 25-27, Melbourne, Australia. . [Conference or Workshop Item]

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Item Type: Conference or Workshop Item (Presentation)
Sustainable Development Goals:
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Research Areas: A. > Business School
Item ID: 36729
Depositing User: Sreejith Balasubramanian
Date Deposited: 07 Nov 2022 12:42
Last Modified: 07 Nov 2022 13:47
URI: https://eprints.mdx.ac.uk/id/eprint/36729

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