A gender analysis of intercultural sensitivity among flight attendants

Vreckova, Albeta, Paris, Cody Morris ORCID logoORCID: https://orcid.org/0000-0002-0339-2471 and Jeffrey, Heather ORCID logoORCID: https://orcid.org/0000-0001-9097-6928 (2020) A gender analysis of intercultural sensitivity among flight attendants. e-Review of Tourism Research, 18 (3) . pp. 363-374. ISSN 1941-5842 [Article]

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Due to the nature of gender as a social construct, it is commonly believed that women are more sensitive than men and are therefore more suited to certain employment positions, such as those customer facing roles in the hospitality industry. Little empirical evidence supports this idea, but this commonly held assumption may be part of the reason why flight attendants are predominantly women. To test intercultural sensitivity between women and men flight attendants, this paper explored intercultural sensitivity in a sample of 204 flight attendants in the Middle East. According to the results, women expressed more intercultural sensitivity in four out of five factors. These findings should help airlines design training for flight attendants, where they may have to undo gender.

Item Type: Article
Sustainable Development Goals:
Additional Information: Vol. 18 No. 3 (2020): Special Issue: ERPBSS 2020- Sustainability, Mobility, and Opportunity
Research Areas: A. > Business School
Item ID: 35695
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Depositing User: Cody Paris
Date Deposited: 01 Sep 2022 09:39
Last Modified: 13 Jan 2023 16:56
URI: https://eprints.mdx.ac.uk/id/eprint/35695

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