Tourist perceptions of Dubai and Expo2020

Gomba, Cezalyn AML., Hyland, Lynda ORCID logoORCID: and Paris, Cody Morris ORCID logoORCID: (2018) Tourist perceptions of Dubai and Expo2020. e-Review of Tourism Research, 15 (4/5) . pp. 385-403. ISSN 1941-5842 [Article]

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In 2020, Dubai will host the World Expo. Not only will the Expo 2020 draw an expected 25 million tourists, but since the announcement, it has been a focal point for progressing towards the lofty goals of the Dubai tourism vision, mobilizing people, companies, projects, and the entire country towards 2020. This particular mega-event is a crucial component of the wider branding strategy. Expo2020 has also played a significant role in the marketing communications and branding of Dubai since its announcement through multiple communication channels. The purpose of this paper is to explore tourists’ perceptions of Dubai and Expo 2020 and to understand tourists’ attitudes and perceived value of different information sources and marketing channels. In doing so, this paper will provide some initial insights into understanding tourists' perceptions and attitudes towards Dubai in relation to Expo2020.

Item Type: Article
Research Areas: A. > Business School
Item ID: 35691
Notes on copyright: "License
e-Review of Tourism Research (eRTR) is an international electronic bulletin for tourism research (ISSN:1941-5842). It comprises current tourism research articles, commentaries and reviews by industry professionals. The materials are provided for the personal noncommercial use of registered users of the eRTR, free to individuals and institutions. Copies of articles may be distributed for research or educational purpose, free of charge and without permission. However, commercial use of the eRTR or the articles contained herein is expressly prohibited without the written consent of the publisher.
In consideration for publication of your work, if published on behalf of the eRTR, the author agrees to transfer the work to the eRTR, Department of Recreation, Park and Tourism Sciences, Texas A&M University, USA, including full and exclusive rights to publication in all media now known or later developed, including but not limited to electronic databases..."
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Depositing User: Cody Paris
Date Deposited: 01 Sep 2022 09:30
Last Modified: 14 Feb 2023 13:45

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