Professionalising sales and forging futures: integrated degree apprenticeship case study

Nottingham, Paula ORCID: https://orcid.org/0000-0002-3471-8446, Sutton, Louise, Bravenboer, Darryll, Stevenson, Faye, Williams, David and Philip, Ellie (2019) Professionalising sales and forging futures: integrated degree apprenticeship case study. In: The impact of the SEEC Credit Level Descriptors: case studies. SEEC, UK, pp. 18-21. e-ISBN 9781527232228. [Book Section]

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Abstract

This case study presents recent innovative practice for an integrated Degree Apprenticeship in Business to Business Sales that was designed in partnership with Middlesex University and Consalia Ltd. Based on a framework developed by the main Trailblazer group, the degree has collaborative programming that incorporates flexible work-based pedagogies (Nottingham, 2016) that add to the professionalisation of sales in the United Kingdom. This programming is a good example to other degree apprenticeships of what can be achieved through partnership. It uses concepts of professional competence and academic learning in sector specific qualifications that integrate apprenticeship standards with negotiated work-based tuition. The curriculum, as it was conceived, utilised the SEEC level descriptors (SEEC, 2016) which had been developed with workplace practice in mind. This model of practice can be used by others to design and deliver this important new route for UK higher education.

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