Shall we dance? Recreational dance, well-being and productivity performance during COVID-19: a three-country study

Vecchi, Michela ORCID: https://orcid.org/0000-0002-0129-6769, Elf, Patrick ORCID: https://orcid.org/0000-0001-7420-4434, Ueno, Akiko ORCID: https://orcid.org/0000-0001-6157-3193, Dilmperi, Athina ORCID: https://orcid.org/0000-0002-7653-7619, Dennis, Charles ORCID: https://orcid.org/0000-0001-8793-4823 and Devereux, Luke ORCID: https://orcid.org/0000-0003-2441-3427 (2022) Shall we dance? Recreational dance, well-being and productivity performance during COVID-19: a three-country study. Journal of International Marketing, 30 (2) . pp. 56-72. ISSN 1069-031X [Article] (doi:10.1177/1069031X221079609)

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Abstract

Mental health issues are increasingly prevalent worldwide, emphasizing the need to research antecedents and consequences of well-being. Prior research shows that within organizations, higher levels of subjective well-being (SWB) promote productivity performance. Building on this research, the authors hypothesize that recreational dance positively influences productivity through higher SWB. Survey data from Brazil, Italy, and the United Kingdom reveal that recreational dancers are more productive than nondancers due to their higher intrinsic motivation and SWB. Dancing has an additional direct effect on productivity, beyond the mediating role of SWB. The results indicate well-being and productivity improvements in all three countries, although they show a moderating effect such that the relationship between recreational dance and SWB is stronger when social norms are perceived to be looser. This study indicates potentially far-reaching benefits that could be achieved by including recreational dance in corporate well-being programs. International dance organizations could market dance classes as a pathway to increase productivity at work and explore synergies with public health marketing to promote the benefits of recreational dance in joint international campaigns.

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