One step forward, two tweets back: exploring cultural backlash and hockey masculinity on Twitter

Sailofsky, Daniel ORCID logoORCID: and Orr, Madeleine (2021) One step forward, two tweets back: exploring cultural backlash and hockey masculinity on Twitter. Sociology of Sport Journal, 38 (1) . pp. 67-77. ISSN 0741-1235 [Article] (doi:10.1123/ssj.2019-0188)

PDF - Final accepted version (with author's formatting)
Download (227kB) | Preview


Between 2000 and 2018, the number of fights in professional hockey decreased by more than half, reflecting rule changes intended to preserve player health. A 2019 playoff fight ignited debate on social media over the place of fighting in hockey. This research involved a content analysis of an incendiary tweet and the 920 replies it solicited. Content analysis confirmed that cultural backlash exists in sport, and provided insight into manifestations of backlash. Comments exhibiting backlash varied by subject (i.e. what or who is being discussed in the tweet) and attitude (i.e. positive approval for fighting, negative attitude toward change), with many defending hockey masculinity (Allain, 2015). Connections are drawn to manifestations of backlash in the political realm, the extant hockey masculinity literature, and implications for sociological theory and the sport of hockey are discussed.

Item Type: Article
Keywords (uncontrolled): cultural backlash, hockey, Twitter, fighting, masculinity
Research Areas: A. > School of Law > Criminology and Sociology
Item ID: 34128
Notes on copyright: Accepted author manuscript version reprinted, by permission, from Sociology of Sport Journal, 38(1), 67-77, © Human Kinetics, Inc.
Useful Links:
Depositing User: Daniel Sailofsky
Date Deposited: 05 Nov 2021 09:13
Last Modified: 29 Nov 2022 17:59

Actions (login required)

View Item View Item


Activity Overview
6 month trend
6 month trend

Additional statistics are available via IRStats2.