Power struggles and playing politics: an application of Bourdieu's cultural intermediation theory to place marketing

Warren, Giannina, Dilmperi, Athina ORCID: https://orcid.org/0000-0002-7653-7619 and Keith, Dinnie (2021) Power struggles and playing politics: an application of Bourdieu's cultural intermediation theory to place marketing. Annals οf Tourism Research, 91 , e103276. pp. 1-13. ISSN 0160-7383 [Article] (doi:10.1016/j.annals.2021.103276)

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Abstract

Place branding strategies contribute to policy decisions that shape a city. Little research, however, investigates how place marketers influence the decision-making of those higher up in the value chain. Drawing upon Bourdieu's theory of cultural intermediation, we identify where these professionals exhibit influence in a city branding endeavour and what impact they have on policy decisions. We report results of semi-structured interviews with senior place marketers at 13 cities around the world and find that policy decisions are influenced in unofficial, hidden and non-systemic ways, including identifying and working with key stakeholders behind the scenes, playing politics, and applying a promotional lens to policy endeavours. We discuss these findings and their implications on theory and practice.

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