Power struggles and playing politics: an application of Bourdieu's cultural intermediation theory to place marketing
Warren, Giannina ORCID: https://orcid.org/0000-0001-5598-7365, Dilmperi, Athina
ORCID: https://orcid.org/0000-0002-7653-7619 and Keith, Dinnie
(2021)
Power struggles and playing politics: an application of Bourdieu's cultural intermediation theory to place marketing.
Annals οf Tourism Research, 91
, e103276.
pp. 1-13.
ISSN 0160-7383
[Article]
(doi:10.1016/j.annals.2021.103276)
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Abstract
Place branding strategies contribute to policy decisions that shape a city. Little research, however, investigates how place marketers influence the decision-making of those higher up in the value chain. Drawing upon Bourdieu's theory of cultural intermediation, we identify where these professionals exhibit influence in a city branding endeavour and what impact they have on policy decisions. We report results of semi-structured interviews with senior place marketers at 13 cities around the world and find that policy decisions are influenced in unofficial, hidden and non-systemic ways, including identifying and working with key stakeholders behind the scenes, playing politics, and applying a promotional lens to policy endeavours. We discuss these findings and their implications on theory and practice.
Item Type: | Article |
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Research Areas: | A. > Business School > Marketing, Branding and Tourism |
Item ID: | 33798 |
Notes on copyright: | © 2021. This manuscript version is made available under the CC-BY-NC-ND 4.0 license https://creativecommons.org/licenses/by-nc-nd/4.0/ |
Useful Links: | |
Depositing User: | Athina Dilmperi |
Date Deposited: | 08 Sep 2021 16:49 |
Last Modified: | 24 Jul 2023 01:02 |
URI: | https://eprints.mdx.ac.uk/id/eprint/33798 |
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