Business model innovation to enhance the efficiency of freight logistics in the maritime supply chain through blockchain-based industry platforms

Weisshuhn, Oliver, Greiner, Christian and Ramdhony, Allan (2021) Business model innovation to enhance the efficiency of freight logistics in the maritime supply chain through blockchain-based industry platforms. Proceedings of the 18th International Conference on e-Business - ICE-B. In: ICE-B 2021, 07-09 July 2021, Online streaming. ISBN 9789897585272. ISSN 2184-772X [Conference or Workshop Item] (doi:10.5220/0010553800760085)

Abstract

The emerging platform economy is transforming the maritime freight logistics industry. In particular, blockchain-based industry platforms offer enormous potential for enhancing efficiency in the supply chain network. This paper draws on the principles of platform business modelling to develop a framework for global information technology companies to enable a transformation of their current service and software-oriented operations into a platform business model. A qualitative study was conducted integrating theoretical insights from relevant extant literature and empirical evidence based on semi-structured interviews with 15 experts from a global information technology company and the maritime industry. A multi-layered approach to data analysis allowed the identification of a set of interdependent generative causal factors that underlie the platform business model transformation. The findings point to the cross-sector partnership and governance as the dominant causal mechanisms drivi ng the platform business model transformation. This led to the development of a new platform business model framework - named the 4/9 Platform Business Model Canvas (4/9 PBM-C) - which can be seen as a significant development in the current conceptualisation of blockchain-based industry platforms as a means of enhancing the efficiency of maritime freight logistics. The paper concludes with a consideration of the practical implications of the 4/9 PBM-C and its application to other industries

Item Type: Conference or Workshop Item (Paper)
Keywords (uncontrolled): Business Model Innovation, Platform Business Model Framework, Blockchain-based Industry Platforms, Maritime Freight Logistics
Research Areas: A. > Business School
Item ID: 33701
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Depositing User: Jisc Publications Router
Date Deposited: 13 Oct 2021 11:41
Last Modified: 20 Jan 2022 18:09
URI: https://eprints.mdx.ac.uk/id/eprint/33701

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