Exploring how perceived tourism impacts evolve over time (2009-2019) in an era of uncertainty: economic crisis, host-guest interactions, and Airbnb

Stylidis, Dimitrios ORCID: https://orcid.org/0000-0002-9488-3160 and Terzidou, Matina ORCID: https://orcid.org/0000-0003-2180-924X (2021) Exploring how perceived tourism impacts evolve over time (2009-2019) in an era of uncertainty: economic crisis, host-guest interactions, and Airbnb. Journal of Sustainable Tourism . ISSN 0966-9582 [Article] (Published online first) (doi:10.1080/09669582.2021.1939707)

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Abstract

Cross sectional studies focusing on a single setting are typically not sufficient in explaining how/why residents arrive at certain perceptions of impacts and attitudes towards tourism. This study aims to explore how the impacts of tourism are perceived by local residents over time (2009 - 2019), potentially shaped by the transient global and local contexts (economic crisis, Airbnb expansion); and frequency of exposure to tourists, explained via the Mere Exposure Theory (MET). MET suggests that repeated exposure to a stimulus or people, is a condition for the enhancement of the attitude towards it. Targeting Kavala residents in Greece, survey data were collected in three different points in time (2009, 2011, 2019), coupled with 21 in-depth interviews with local residents conducted in 2019. Results revealed that residents’ perceptions of tourism impacts are dynamic and fluid, greatly affected by the macro and micro economic environment; the rapid expansion of Airbnb in residents’ living areas; and the subsequent increasing interaction with tourists. Implications for theory and practice along with limitations and future research directions are also discussed.

Item Type: Article
Research Areas: A. > Business School > Marketing, Branding and Tourism
Item ID: 33395
Notes on copyright: This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Sustainable Tourism on 21 Jun 2021, available online: http://www.tandfonline.com/10.1080/09669582.2021.1939707
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Depositing User: Dimitrios Stylidis
Date Deposited: 11 Jun 2021 11:02
Last Modified: 07 Jul 2021 11:23
URI: https://eprints.mdx.ac.uk/id/eprint/33395

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