Memorable experience, tourist-destination identification and destination love

Mohammad Shafiee, Majid, Foroudi, Pantea ORCID logoORCID: and Tabaeeian, Reihaneh Alsadat (2021) Memorable experience, tourist-destination identification and destination love. International Journal of Tourism Cities, 7 (3) . pp. 799-817. ISSN 2056-5607 [Article] (doi:10.1108/IJTC-09-2020-0176)

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Purpose – This paper is aimed to investigate the impact of memorable destination experience and destination attractiveness on tourist-destination identification and destination love. It also investigates the moderating role of gender.
Design/methodology/approach – Using the cluster sampling method, the study selected cities of a developing country with the most popular destinations. A questionnaire survey was employed to collect data from a sample of foreign and domestic tourists. To test the research model, a covariance-based structural equation modelling approach was adopted.
Findings – According to the results, destination attractiveness and memorable experience had a positive effect on tourist-destination identification. Similarly, tourist-destination identification positively influenced destination love. In addition, destination love impacts the intention to revisit and word-of-mouth. Finally, the results indicate that gender moderates some of these relationships.
Originality/value – Understanding what items can create strong bonds between destination and tourist is of great importance. By providing a validated conceptual model that traces the relationship between memorable experience, destination attractiveness, and tourist-destination identification through cognitive, affective, and evaluative dimensions, this study attempts to answer prior calls for examination from the viewpoint of tourism scholars.

Item Type: Article
Keywords (uncontrolled): Destination attractiveness; destination love; memorable travel experience; tourist-destination identification; word-of-mouth
Research Areas: A. > Business School > Marketing, Branding and Tourism
Item ID: 33255
Notes on copyright: Publisher: Emerald Publishing Limited. Copyright © 2021, International Tourism Studies Association.
This AAM is provided for your own personal use only. It may not be used for resale, reprinting, systematic distribution, emailing, or for any other commercial purpose without the permission of the publisher
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Depositing User: Pantea Foroudi
Date Deposited: 17 May 2021 14:01
Last Modified: 06 Jun 2022 18:34

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