Social network sites and methodological practices

Sayed, Heba, Dafoulas, George ORCID logoORCID: and Saleeb, Noha ORCID logoORCID: (2018) Social network sites and methodological practices. International Journal of Advanced Technology and Engineering Exploration (IJATEE), 5 (38) . pp. 1-10. ISSN 2394-5443 [Article] (doi:10.19101/IJATEE.2017.437003)


The internet and its social applications have imposed themselves as the essential tools in people’s everyday life. Social network sites (SNS) researches hence become a lucrative field of study among diverse scholars who have developed and published several studies throughout the past ten years. Drawing on the methodological research work accomplished so far to study SNS and its impact on people and communities around the world, this paper focuses on the type of methodologies practiced in most researches addressing SNS global phenomenon. Hence, the paper queries are: 1) what are the publications trends normally used in publishing SNS literature? 2) What are the research methods commonly practiced in literature? 3) Suggestions for various other methodological options to employ. This paper is grounded on studying an array of 112 research papers published from 2006 to 2016 where articles were identified through a systematic process. Articles followed a four staged process where they were reviewed, analysed, and coded through a qualitative content analysis approach. Findings show the publications in all disciplines are discussing SNS from one angle or another. Secondly, the most used research method by researchers and scholars across various disciplines is quantitative tools mostly online surveys followed with ethnography through observation of content analysis of sites. The mixed methods methodology represents only 9% of the investigated sample. Further, not much research is accomplished about the Middle East region as the analysis presents only 15% mainly focusing on SNS’s usage pattern rather than arising in-depth investigation of changes in people’s life. Recommendations to obtain offline genuine human preferences and opinions gathered through face to face focus group and interviews in addition to online behaviours trending for more informative results and predications. Likewise, for the Middle East region, need to investigate acutely SNS’s impact on changing people pattern of behaviour and cultural structure.

Item Type: Article
Research Areas: A. > School of Science and Technology > Computer Science > Intelligent Environments group
Item ID: 32283
Notes on copyright: ©2018 ACCENTS
The International Journal of Advanced Technology and Engineering Exploration (IJATEE) is a peer reviewed open access journal published monthly in English language. As an open access journal, articles of IJATEE are freely available online. IJATEE is published by the ACCENT Social and Welfare Society (India).
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Depositing User: George Dafoulas
Date Deposited: 31 Mar 2021 12:06
Last Modified: 06 Dec 2021 17:16

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