Social network sites (SNS) users behavioral typology in Egypt

Sayed, Heba and Dafoulas, George ORCID: https://orcid.org/0000-0003-2638-8771 (2019) Social network sites (SNS) users behavioral typology in Egypt. 14th International Conference on Computer Engineering and Systems Proceedings. In: ICCES 2019, 17 Dec 2019, Cairo, Egypt. e-ISBN 9781728152608, pbk-ISBN 9781728152615. [Conference or Workshop Item] (doi:10.1109/ICCES48960.2019.9068148)

Abstract

The proliferation of Social Network Sites (SNS) first appeared globally during 1997 serving intrinsic social communication through SixDegrees.com. However, SNS use was heavily acknowledged in the Middle East and North Africa (MENA) region from 2011 onwards with the rise of the Arab Spring. SNS affect values, beliefs and perceptions of people using them, which are reflected on their attitudes and behaviors towards their surroundings. This paper discusses SNS users' behavioral typology within the context of Egypt's society. The study presented in this paper was based on a survey of 300 participants covering a wide demographic spectrum. The analysis process utilized quantitative and qualitative techniques. The findings of this study contribute towards the development of SNS users' behavioral typology in Egypt after nearly ten years of SNS usage.

Item Type: Conference or Workshop Item (Paper)
Research Areas: A. > School of Science and Technology > Computer Science > Intelligent Environments group
Item ID: 32280
Useful Links:
Depositing User: George Dafoulas
Date Deposited: 09 Apr 2021 13:10
Last Modified: 13 Apr 2021 12:05
URI: https://eprints.mdx.ac.uk/id/eprint/32280

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