Employees occupational identity
Jerez-Jerez, M. J., Melewar, T. C. and Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023
(2021)
Employees occupational identity.
In:
Building Corporate Identity, Image and Reputation in the Digital Era.
Melewar, T. C., Dennis, Charles
ORCID: https://orcid.org/0000-0001-8793-4823 and Foroudi, Pantea
ORCID: https://orcid.org/0000-0003-4000-7023, eds.
Routledge Studies in Marketing
.
Routledge, London, pp. 289-306.
ISBN 9780367531232, e-ISBN 9781003080572, pbk-ISBN 9780367531249.
[Book Section]
(doi:10.4324/9781003080572-14)
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Abstract
This chapter aims in developing a better comprehension of the concept of employee occupational identity, its antecedents and consequences (employee turnover and work engagement); the importance of the stimuli and its influence on building corporate identity, image and reputation in the digital era explained by using salience as a moderator of this relationship.
Item Type: | Book Section |
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Research Areas: | A. > Business School > Marketing, Branding and Tourism |
Item ID: | 31495 |
Useful Links: | |
Depositing User: | Maria Jerez Jerez |
Date Deposited: | 09 Dec 2020 09:45 |
Last Modified: | 29 Nov 2022 17:47 |
URI: | https://eprints.mdx.ac.uk/id/eprint/31495 |
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