Employees occupational identity

Jerez-Jerez, M. J., Melewar, T. C. and Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023 (2021) Employees occupational identity. In: Building Corporate Identity, Image and Reputation in the Digital Era. Melewar, T. C., Dennis, Charles ORCID: https://orcid.org/0000-0001-8793-4823 and Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023, eds. Routledge Studies in Marketing . Routledge, London, pp. 289-306. ISBN 9780367531232, e-ISBN 9781003080572, pbk-ISBN 9780367531249. [Book Section] (doi:10.4324/9781003080572-14)

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Abstract

This chapter aims in developing a better comprehension of the concept of employee occupational identity, its antecedents and consequences (employee turnover and work engagement); the importance of the stimuli and its influence on building corporate identity, image and reputation in the digital era explained by using salience as a moderator of this relationship.

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