Does the stakeholder engagement result in new drinks? Evidence from family owned SMEs

Pantano, Eleonora, Priporas, Constantinos-Vasilios ORCID:, Viassone, Milena and Migliano, Giuseppe (2020) Does the stakeholder engagement result in new drinks? Evidence from family owned SMEs. Journal of Business Research, 119 . pp. 185-194. ISSN 0148-2963 [Article] (doi:10.1016/j.jbusres.2019.04.037)


This paper aims to explore the role of stakeholder engagement in the link between innovativeness and the final innovation outcome (i.e. innovative products) in the case of SMEs in the beverage sector. Four case studies based on small, family owned Italian producers of alcoholic beverages explore to what extent the concept of radical or incremental innovation might be applied to the context of new drinks and the role of internal stakeholders. In particular, our study reveals the resources and innovativeness patterns that should be fostered in order to generate the desired innovation outcomes in the alcoholic beverage sector, in terms of new drinks. Particularly in the context of SMEs that use local ingredients, local branding and local manufacture, innovation management would benefit from a stronger engagement with stakeholders, which is still underestimated by the current innovation culture.

Item Type: Article
Research Areas: A. > Business School > Marketing, Branding and Tourism
Item ID: 31447
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Depositing User: Jisc Publications Router
Date Deposited: 30 Nov 2020 10:23
Last Modified: 30 Nov 2020 10:23

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